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Urban mobility leader Cowboy launches Cross, first all-road ebike model

Urban mobility leader Cowboy launches Cross, first all-road ebike model

Have you tried your first ebike yet? Despite being surrounded by them on a daily basis in Amsterdam (only mildly bitter as they whizz past me while I struggle against the notorious always-in-your-face wind resistance), I must confess that I had yet to actually try one until last week, when I attended a demo event for the new Cowboy Cross.

As a result, I have nothing to compare it with, and cannot for certain attest to it being the “pinnacle of smart, secure, and versatile cycling,” as marketed by the company. However, it did make for a fun and very smooth ride, even across somewhat uneven terrain. This is encouraging, seeing as the Cross is the Belgian startup’s offering for transitioning from urban environments to more rural commuting or weekend excursions on the same equipment.

Presented as the “first all-road bike,” the Cross features an inverted front fork and seat post suspension (good for road bumps and cobblestones alike), along with wider tires. It also has a new battery — with an impressive 50% greater capacity, reaching up to 120km in range, and charging in 3 hours.

“We have innovated around the riders’ wants and needs by increasing range, adaptability, and adding suspension,” the company’s co-founder and CEO, Adrien Roose said, further adding that he believes this will open up Cowboy bikes to a whole new audience.

Charge your phone while on your (e)bike

As far as the design goes, Cowboy has added a rear rack to its latest model — helpful for Amsterdammers for whom transporting everything between heaven and earth by bicycle is a way of life. This contributes to an overall load capacity of 140kg.

Three people on Cowboy bikes in Amsterdam